Intro to white labeling

For Workspaces that want a more branded experience, internally and externally, White Labeling is the perfect option. The White Label feature allows owners and admins to customize their Workspace logos, colors, and URLs!

What you'll need

  • White labeling is only available on the Enterprise Plan.
  • If you are using single sign-on (SSO), you will only be authenticated when you log in using your custom white label URL (
    • When using a browser to access ClickUp, you can use your white label URL to authorize during your initial session.
    • The ClickUp desktop app always redirects to
  • White label colors also affect email notifications.

Enable white labeling

White label settings are accessible to the Workspace owner and admins. To enable White Label:

  1. Visit your Workspace settings
  2. Toggle on White label.
    Screenshot showing the white label toggle in ClickUp.
  3. Upload 3 assets to brand all ClickUp touch points.
    • Round Logo
      • 72 X 72 px PNG
      • The round logo will be used in-app on will be used in-app on the top left corner and as the Workspace avatar.
    • Rectangle Logo
      • 232 X 48 px PNG
      • The rectangle logo will be used on emails, login screen, and public links (e.g. Docs, dashboards, tasks).
    • Social Media Graphic
      •  500 X 260 px PNG
      • The social media image will serve as the preview image when links from ClickUp are shared.
  4. Select a default color theme for the entire Workspace. Members have the option to override their own color scheme when signing up
  5. Create a custom URL. Publicly shared Forms and Docs will use this custom URL as well
  6. Save your changes! You will be redirected to a log in screen on your brand new, custom URL!

White Label FAQs

Do users have to use my Custom URL to access the Workspace?

No. In addition to your Custom URL, you'll always be able to log in from our website and access your Workspace from

When I send someone a link that includes my Custom URL, do they need to be logged in?

Yes. Users will need to be signed in through your Custom URL (not through in order to open links that include your Custom URL. Users who are not logged in can quickly do so by clicking the Go Back Home button in the error message they receive.

Can I access a Custom URL through the mobile app?

Custom URLs don't work with our mobile app at this time. We're working to add this functionality soon!


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